Eating green in America
Green is representing important values in
American food value and culture.
It includes freshness, environmental
consciousness, and naturalness, healthiness.
Subway and Ben & Jerry’s advertisement:
The green background of the Subway’s
advertisement and the green grass of the Ben & Jerry’s video advertisement
all represent the freshness and healthiness. In the Ben &Jerry’s video advertisement,
the cows are eating the green grass, which showed that the milk used in Ben
& Jerry’s ice-cream or frozen yogurt is fresh and natural.
Starbucks’s observations:
The main color of the logo of the Starbucks
is green and the straws in Starbucks are all green. The napkin and the cups in
Starbucks are all recycled. So it represents the environmental consciousness. Starbucks use
its own way to show the freshness and healthiness. The coffee is always made
after the customers ordered and the cakes are all contain in the glass cabinet
and is every day value. Some sugar and milk served in Starbucks are no calories
and fat free, which lead to the healthy life style.
Green is a symbol that leads American
people on the right way to eat food
“We” refers to American middle class people
because the main customers of the Subway, Ben & Jerry, and Starbucks should
be the middle class people in America.
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